At Naivas, our vision is to go beyond retail. Above all, we aspire to be a pillar in every community, known not only for value and variety but also for integrity, impact, and innovation. Therefore, as we grow across Kenya, we aim to create more than just stores; in fact, we’re building trusted spaces that uplift, connect, and enrich everyday life. In addition, we remain committed to long-term community growth and shared success.
VISION
To become the consumer brand of choice in East Africa.
Mission
Purpose
Our Vision
To become the consumer brand of choice in East Africa.
Our Mission
To provide an affordable, world-class shopping experience.
Our Purpose
To give customers a premier shopping experience with great value, while driving sustainable growth and protecting our environment.
Our Core Values
At Naivas Group, our values define who we are. They guide everything we do – from how we serve customers to how we grow our people. Furthermore, they shape how we do business the right way, every day.
Doing the right thing
- Putting our customers first, always
- Acting ethically and with integrity
- Respect and commitment towards each other
- Reduce waste and create sustainable ways of working with our partners
Striving for Excellence
- Taking accountability to deliver outstanding performance
- Simpler ways of working for our staff
- Better for our customers
- Working collaboratively with our partners to realise savings to provide our customers with great value
Naivas Kilocal
- Respecting our diverse cultures
- Investing in our people
- Supporting the communities we serve
- Supporting local businesses and helping our country to grow
OUR SERVICES
Making everyday shopping easier, more rewarding, and more connected, wherever you are in Kenya.
Naivas Loyalty Program
Our Loyalty Program is designed to give back to our most loyal shoppers. Additionally, members enjoy personalized offers, point-based rewards, and exclusive discounts in-store and online.
Electronics Purchase Services
Get the electronics you need today and pay at your own pace through our flexible financing partners: Aspira, Faraja Credit, FlexPay, and Naivas Lipa Pole Pole.
Overall, Naivas gives you a smarter, more convenient way to own quality electronics.
Naivas Delivery Services
Our delivery service ensures that your groceries, household essentials, and more reach you safely and on time. Whether you’re shopping for your family or for your business.
Loyalty That Rewards You, Every Day
At Naivas, every interaction matters. Each day, our dedicated staff work hand in hand to deliver great service across all our stores. As a result, every customer feels welcomed, valued and cared for.
The more you shop, the more points you earn, redeemable for discounts, rewards, and exclusive offers. Undoubtedly, at Naivas, loyalty should go both ways.
Our ever growing loyal members, our Loyalty Program is designed to appreciate you for choosing Naivas again and again.
NEWS ROOM
BEHIND THE AISLES: THE NAIVAS STORY HUB
Fresh updates from you Kilocol, every week.
Testimonials & Partners
What our collaborators say about working with Naivas.
Where We Are
We’re Everywhere You Need Us
With over 110 stores across 38+ counties, Naivas Supermarket Kenya continues to grow. Consequently, we bring trusted shopping, fresh products, and community value to every corner of Kenya.
In addition, wherever you are, there is a Naivas nearby, ready to serve. Overall, our expansion reflects our commitment to convenience, quality, and community impact.
Select a Store
Click on a store marker to see detailed information.
