A Toast to the Trails We’ve Blazed

From humble beginnings to national recognition, our story has been marked by excellence, innovation, and the unwavering trust of millions of shoppers. Every award is not just a win—it’s a milestone in our shared journey. From food security to disaster relief and disability support, Naivas believes in uplifting communities through direct engagement, strategic partnerships, and compassion-led initiatives.

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Naivas team receiving the Superbrands award for East Africa | online shopping in Kenya

Featured Recognition

Superbrands Award (2024-2026)

A Brand Set Apart, By the People We Serve

We are honoured to announce that Naivas has been awarded the Superbrands certification, recognising us as East Africa’s Choice from 2024 to 2026 for Quality, Reliability, and Distinction. This accolade places Naivas as the sole Kenyan supermarket brand to earn this esteemed recognition from the Superbrands Council, affirming our position as Kenya’s No. 1 supermarket brand and a trusted household name across the region.

QMP Awards

Highest QMP Sales 2024
Most Strategic Butchery Partner

2025

BDS X IPSOS

#6 Most Loved Brand by Women

2024

Safaricom x M-Pesa

Ideal M-Pesa Payment Award

2023

VISA x KCB

Best Merchant Recognition

2023

BDS X IPSOS

#5 Most Loved Brand by Women

2023

Jumia Awards

Fastest Growing Grocery Retailer

2022

MSK Awards

2nd Runner-Up – Influencer Marketing (Tutakusave Easter)

2022

Digital Media Awards

1st Runner-Up – Eskimi Creative Solutions

2022

DX 100 Awards

Retail Sector Award

2022

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