We are a proud family-owned Kenyan enterprise with our headquarters in Nairobi and a growing footprint of 114 branches nationwide.
A Legacy Rooted
in Kenyan Soil
35 Years | 114 Branches
WHO WE ARE
VISION
To become the consumer brand of choice in East Africa.
At Naivas, our vision is to go beyond retail. We aspire to be a pillar in every community, known not only for value and variety but also for integrity, impact, and innovation. As we grow across Kenya, we aim to create more than just stores, we’re building trusted spaces that uplift, connect, and enrich everyday life.
Mission
Purpose
Our Vision
To become the consumer brand of choice in East Africa.
Our Mission
To provide an affordable,world-class shopping experience.
Our Purpose
To give customers a premier shopping experience with great value, while driving sustainable growth and protecting our environment.
Our Journey
In a Nutshell
WARNING: You might think we've mastered time travel, but really, we just like telling a good story... in reverse.
THE FUTURE CALLS
Naivas @35:
114 branches
Our legacy of breaking ground and defying borders continues with unmatched confidence. With our sights set on expanding into the unreached corners of East Africa, we are committed to delivering world-class shopping experiences—because excellence is our standard.
Executive Committee
The Executive Committee drives daily operations, ensuring seamless execution of our mission across all departments.
DAVID KIMANI
Managing Director – “Leadership is about clarity of vision, and the courage to make it real.”
David Kimani has transformed Naivas from a family business into Kenya’s leading retailer. Guided by clarity, purpose, and community, he champions values-driven growth, operational excellence, and customer trust—defining Naivas as more than a supermarket, but a national symbol of service, culture, and everyday connection.
ANDREAS VON PALESKE
Chief Executive Officer –
“Great strategy doesn’t predict the future, it prepares you for it.”
Andreas von Paleske, CEO of Naivas, has driven the retailer’s strategic expansion and transformation. With 25 years in global retail, he combines analytical precision with human insight—building a resilient, innovative, and people-centered organization that continues to shape modern African retail and deepen connection with Kenyan consumers.
PETER MUKUHA
Chief of Operations –
“Operations are where promises meet reality, and reality must always deliver.”
Peter Mukuha, Chief of Operations at Naivas, translates the brand promise Saving You Money into daily reality. Since 2014, he has led nationwide expansion with purpose and precision—building Kenya’s largest homegrown retail network grounded in trust, efficiency, and unwavering operational excellence.
CHARLES MUKUHA
Chief of Administration – “Strong administration is about creating the stability that allows ambition to flourish.”
Charles Mukuha, Chief of Administration at Naivas, ensures the company’s rapid growth remains sustainable and disciplined. He has built the governance, compliance, and operational frameworks that underpin efficiency—creating a resilient foundation where systems, people, and purpose align to drive seamless execution across Naivas’ nationwide network.
JORSEN PATTEN
Chief Commercial Officer – “A strong commercial strategy creates clarity, aligning ambition, partnerships, and execution to deliver meaningful, long-term value.”
As Chief Commercial Officer at Naivas, Jorsen Patten shapes the commercial engine behind the brand’s growth. Through disciplined strategy and market insight, he translates opportunity into impact, strengthening partnerships, optimizing value, and ensuring Naivas continues to serve Kenyan consumers with relevance and trust.
JONATHAN NG’ANG’A
Chief Officer of Finance – “Finance is the discipline that turns ambition into sustainable growth.”
Jonathan Ng’ang’a, Chief Finance Officer at Naivas, safeguards the company’s financial integrity and sustainable growth. With disciplined foresight and strategic precision, he steers investment, governance, and capital efficiency—ensuring every decision strengthens Naivas’ foundations and fuels its mission to build enduring value across Kenya’s retail landscape.
TIM KAJUME
Chief Human Resource Officer – “Our people are the heartbeat of Naivas.”
Tim Kajume, Chief Human Resource Officer at Naivas, champions people as the company’s greatest strength. Through culture, talent, and wellbeing, he drives the Good to Great initiative—empowering teams to excel and building an inclusive, purpose-driven workforce that sustains Naivas’ legacy of service and excellence.
FRANCIS NGARI
Chief Technology Officer – “Technology is about enabling better experiences for people.”
Francis Ngari drives innovation across systems and infrastructure, ensuring technology empowers people, streamlines operations, and enhances customer experience—building a data-driven, resilient enterprise that connects ambition to execution in Kenya’s evolving retail landscape.
FLORENCE SARONGE
Head of Marketing – “Great marketing turns everyday moments into meaning, shaping perception, building belief, and telling stories that connect brands to people, cultures, and real lives.”
With strong brand and marketing expertise, Florence shapes strategy, storytelling, and customer connection, ensuring every Naivas touchpoint consistently delivers on the promise of value, trust, and relevance for Kenyan shoppers.
EVELYNE NJERI
General Counsel – “Legal leadership protects value, strengthens governance, and enables sustainable growth.”
Evelyne Njeri Wanjau is General Counsel at Naivas, where she leads the company's legal, governance, and regulatory agenda. She works closely with the business to protect value, manage risk, and support disciplined growth.
NICOLA DAVIS
Head of Rewards and Insights – “Loyalty and Insights are integral to a customer-centred business. It’s more than marketing, it is bringing the customer into every single decision we make“
Nicola Davis drives a strategic customer agenda for the business utilizing data insights to transform the experience across all customer touchpoints. As an ambassador for customer loyalty she is pivotal in transforming the Rewards scheme into a lever for growth and innovation.
HANNAH GIKONYO
Head of Planning (Supply Chain) – “Planning connects demand to supply, ensuring availability is delivered with precision, consistency, and control.”
Hannah drives the planning function that keeps Naivas shelves stocked and operations running smoothly. She integrates demand, supply, and cost planning to ensure the right products are available at the right time, balancing service levels with cost efficiency. Working with commercial, operations, and logistics teams, she ensures a seamless and responsive flow of goods.
ANN NYAWIRA
Chief Accountant General Ledger –“Financial integrity is the backbone of a resilient business. It’s more than accounting, it is ensuring every number tells a true and trusted story.”
Ann drives financial accuracy and discipline across the organization, ensuring all transactions are recorded completely, correctly, and on time. She oversees the general ledger as the single source of truth, forming the foundation for reporting, compliance, and audit assurance.
CYRUS MATHENGE
Head of Store Operations – “Success in retail is built in the details, how we show up for our customers, how we support our teams, and how consistently we deliver.”
With strong retail and operational expertise, Cyrus Mathenge drives store excellence, team performance, and customer experience, ensuring every Naivas location consistently delivers on the promise of convenience, value, and trusted service for Kenyan shoppers.
RACHID IGORMAN
Head of E-commerce- “E-commerce is more than a channel, it is the engine of modern retail, connecting customers to seamless and trusted experiences.”
Rachid brings over 20 years of retail experience leading the shift from traditional operations to scalable, high-impact omnichannel businesses. Through his leadership, Naivas continues to redefine how customers engage with retail, driving convenience, speed, and trust across every touchpoint.
KIM JACKSON
Head of Commercial – “Winning in retail means making bold commercial choices, building trusted partnerships, and turning strategy into value on every shelf.”
Kim Jackson drives strategic growth, supplier partnerships, and value creation, ensuring every Naivas assortment consistently delivers on the promise of affordability, quality, and relevance for Kenyan shoppers.
MATTHEW BARAKE
Head of Projects and Programmes Management- “Strong project and programme leadership is what enables retail strategy to move from intention to implementation, consistently and at pace.”
Mathews translates Naivas’ strategic vision into action, overseeing projects and programmes that strengthen operations, elevate customer experience, and deliver sustainable value nationwide.
DAMACIUS THUO
Head of Supply Chain – “A strong supply chain is the silent promise behind every product on the shelf.”
Damacius Thuo drives the systems and partnerships that keep Kenya’s largest retail network running seamlessly. He champions efficiency, resilience, and collaboration—building a robust, data-driven supply chain that strengthens local sourcing and ensures reliability, quality, and value for every customer.
Every number tells a story
Our Impact Metrics
From the shelf to the community, discover how Naivas touches millions of lives, through jobs, partnerships, and purposeful action across Kenya.
Our Product Range
At Naivas, we take pride in offering a thoughtfully curated selection of products to meet the everyday needs of Kenyan families. Whether you’re shopping for fresh groceries, high-tech gadgets, home essentials, or the perfect gift, our shelves are stocked with quality and variety. Our diverse product range reflects our commitment to value, convenience, and putting our customers first.
Fresh Food
Fruits, vegetables, dairy products, baked goods
Food Cupboard
Grains, cereals, condiments, canned goods, snacks
Beverages
Tea, coffee, juices, sodas, bottled water
Baby & Kids
Baby food, diapers, toys, children's clothing
Electronics
TVs, smartphones, kitchen appliances, gadgets
Cleaning
Household cleaning supplies, detergents
Beauty & Cosmetics
Personal care items, cosmetics, wellness products.
Naivas Liquor Store
Wines, spirits, beers.
Home Furnishings
Furniture, bedding, home décor.
Clothing and Footwear
Fashion for men, women, and children.
School Supplies
Writing instruments, notebooks, art supplies, mathematical tools.
Books & Literature
Educational books, fiction, non-fiction, motivational books, children's literature.
Building a Greener Future
Our Sustainability Journey Begins Here
We recognise that our role extends beyond retail. As a responsible corporate citizen, we are laying the foundation for a more sustainable, inclusive, and accountable future. This section will soon detail our strategic commitments across the three ESG pillars:
Environmental Stewardship
Investing in eco-friendly practices, from waste reduction to energy efficiency, to reduce our footprint and protect the planet.
Community Engagement
Empowering the people and communities we serve through inclusive programs, job creation, and local partnerships.
Governance Transparency
Maintaining ethical standards and open accountability across all levels of our operations.
Zawadi Loyalty Program
Shopping at Naivas isn’t just about convenience and value, it’s about appreciation. With over 3.5 million members and growing, the Naivas Zawadi Loyalty Program is our way of saying thank you to every shopper who makes us part of their lives.
Earn & Redeem Points
Early Access to Promotions
Digital Engagement Made Easy
We Grow Together
Powered by Partnership, Rooted in Trust
Success is best when it’s shared. Our expansive retail network thrives thanks to over 2,000 trusted suppliers, ranging from global industry leaders to passionate local entrepreneurs.
When our partners grow, our customers benefit and Kenya wins.
Compliance and Policies
At Naivas, compliance is not a checkbox, it’s a cornerstone of how we operate. We adhere strictly to Kenyan legal statutes and uphold the highest standards of corporate responsibility. We proudly align with key regulatory frameworks.
